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Activity
Strengthening Market Chains for Afghan Grapes and Pomegranates
Through a dynamic partnership with the public and private sector, Global Development Alliance for Strengthening Market Chains for Afghan Grapes and Pomegranates will bolster the competitiveness, productivity and sales of participants involved in agricultural enterprises. Mercy Corps will implement a comprehensive program in Afghanistan with the support of Alliance partners Bagram Fruit and Non-Alcoholic Beverage Co., Ltd. (Bagram) and Roshan Social Programs (Roshan).
The program aims to increase capacity, jobs and sales for Afghan participants in the grape and pomegranate value chains by meeting domestic, regional and international product quality standards. Project activities will address these named value chains through improved production techniques, processing for added value, technical assistance and resources for business expansion and growth, and improved marketing channels and linkages. Mercy Corps and Alliance members Bagram and Roshan will facilitate linkages between Afghan producers and rural and urban markets in Afghanistan, as well as open new export markets in the region and abroad. The program is designed to achieve sustainability by ensuring the interventions are based on sound market principles and market-driven solutions. The active engagement of stakeholders along the value chain will strengthen the overall agribusiness market and ensure sustainable market linkages long after the program is over.
All Agriculture activities
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